About Founder & CEO
The Founder & CEO of Elevate Consulting brings over 45 years of experience, with key positions at Delux Bearings (Fersa Group) and Minda Industries. Known for driving channel expansion, sales training, and business realignment, he has worked closely with leadership teams to build sales systems rooted in day-to-day realities. His practical understanding of India’s traditional B2C and automotive aftermarket networks allows him to design solutions that work for real teams in real markets. His focus lies in building skills, creating structure, and encouraging self-sustaining sales teams.
Professional Experience
Delux Bearings Pvt Ltd (Fersa Group):
Led internal culture-building initiatives
Developed and implemented revenue strategies
Improved operational systems for better team coordination
Minda Industries Ltd:
Expanded market reach through dealer and distributor development
Built and trained capable sales teams
Managed growth targets and operational reviews
A hands-on strategist and certified Independent Director with decades of expertise in creating practical, structured, and outcome-based systems for sales and distribution growth.
B2C sales structure expert
Channel development strategist
Frontline and mid-level team trainer
Senior leadership advisor
Founder's Message
“After spending years in traditional sales networks, I’ve realised that gaps in performance are often not due to a lack of effort, but because of unclear direction, poor handholding, or weak systems. Field teams are often left to figure things out with little support. At Elevate Consulting, we offer clarity, structure, and guidance to fix what’s broken—so that sales efforts become more consistent and impactful.”
About the Company
Sales in India haven’t gone fully online – and that’s a fact.
More than 70% of goods, excluding those from IT, E-commerce, and real estate sectors, are still sold through offline counters in India. From automotive components, batteries, and oils to white goods, paints, and building materials — traditional B2C channels continue to dominate.
This sector includes both organised and unorganised players, operating through legacy networks of distributors, wholesale agents, retailers, mechanics, and finally, the end user. The Indian automotive aftermarket alone is estimated at around ₹93,000 crore (as per ACMA), and the actual size may be higher due to imported and unorganised supply chains.
Despite this size and importance, most distribution systems haven’t evolved in over 50 years. Salespeople often lack essential product and process knowledge. Communication from management rarely reaches the frontline team in its true form, thanks to hierarchical bottlenecks.
Manufacturers are expecting more — better insights, sharper execution — but the field teams are under-equipped, creating a disconnect that directly impacts targets.
That’s where Elevate Consulting steps in.
We focus solely on traditional B2C-driven sectors, with a special lens on aftermarket industries. Backed by decades of experience, we understand the psychographic profile of salespeople and the structural challenges companies face.
Our role is to decode what’s slowing you down — and bring in clear, practical support:
- Grounded, market-ready sales training
- Communication frameworks that align field teams with leadership
- Field engagement, not just classroom theory
Because when your teams are better informed, better trained, and better supported — growth becomes possible, naturally.
Value Additions Offered
- Product & Market Fit Planning
- Identification & Onboarding of Dealers/Distributors
- Training Based on Team Roles and Profiles
- Field-level Coaching for Better Performance
- Help with Hiring Sales & Business Development Teams
- Review of Sales KPIs, Structures & Processes
- Planning and Support for New Business Launches
Operations Team Training for Smoother Sales Flow
Phone
+91 9910162038
jsk@elevateconsultings.com
